Digital Marketing Mastery Program
The Digital Marketing Mastery Program is a 5-month course for marketing and business professionals, offering current and comprehensive training in digital marketing strategies and skills. It's designed to keep pace with the dynamic changes in the digital world, enhancing professional expertise and career growth.
Learning Outcomes
Gain an in-depth understanding of digital marketing strategies.
Acquire practical skills in digital marketing tools and platforms.
Master the art of creating engaging content.
Understand consumer behavior in the digital age.
Develop data-driven decision-making skills.
Cultivate effective digital marketing strategies for brands.
Who is the program for?
No matter who you are,an ambitious marketing professional, a visionary business owner, or a budding entrepreneur,this comprehensive course is tailor-made to best equip you for the digital age of marketing.
Upon successful completion of The Digital Marketing Mastery Program, you will receive a certificate and an APIDM Certified Digital Badge to easily share your achievement on LinkedIn and other platforms.
Program Outline
Module 01: Fundamentals of Digital Marketing
Module 02: Digital Marketing Strategy
Module 03: Social Media Marketing
Module 04: Social Media Advertising
Module 05: Display & Video Advertising
Module 06: Search Engine Marketing
Module 07: Campaign and Analytics
Module 08: AI in Marketing
Fundamentals of Digital Marketing
Overview of the Digital Landscape
Principles of Digital Marketing
Digital Marketing Terminology
Digital Marketing Strategy
Mapping Digital Ecosystem
Identifying the Digital Touchpoints
Conducting Visibility & Engagement Audit
Drafting Visibility, Engagement & Performance Strategy
Social Media Marketing
Creating a content marketing plan for a brand.
Introduction to Influencer Marketing Best Practices
Identifying the right influencers for brands
Measuring the effectiveness of content and influencer campaigns
Social Media Advertising
Organic Social Media Marketing
Online Reputation Management
Facebook, LinkedIn, YouTube Twitter, Instagram Advertising
Campaign Optimization
Display & Video Advertising
Introduction to Display Advertising
Setting up Google Ad Campaigns
Setting up YouTube Ad Campaigns
Advanced Targeting Methods
Remarketing campaigns
Third-party Ad Serving
Search Engine Marketing
Conducting Keyword Research
Setting up PPC Campaigns
Measuring and optimizing campaigns
Measuring the effectiveness of content and influencer campaigns
Campaign and Analytics
Introduction to Web Analytics
Setting up Facebook Pixel Tracking for Website
Interpretation of Data Analytics
Decision-making Based on the Campaign Data
AI in Marketing
How AI tools can be leveraged for improving your marketing
Artificial Intelligence for Marketers - An Introduction
Generative AI tools available for Marketers
Tools you'll be familiar with
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM: I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic. It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM Certified professionals work for
Panel of Trainers
Frequently Asked Questions
Yes. Please discuss this with your student coordination officer for more details.
The resource person will do a demonstration and present an explanation. After the demonstration, students will be allowed to try it on their own. We have allocated sufficient time for this. Students may share their screens and ask for help from the resource person. Further, we use the "Breakout Rooms” feature on our virtual class platform to assign students to different groups and prompt them to do a hands-on activity as a group.
Yes. APIDM qualifications are already recognized by many employers in the region and most of our past students are successfully building careers in digital marketing.
To ensure that you have access to technical support and assistance throughout the course, you will be assigned a dedicated Program Convenor (PC). Your PC will be available to assist you with any queries or concerns that you may have. Please feel free to reach out to your PC for any support that you require during the course.
The evaluation method for this program is a combination of an individual assignment (30%), MCQ Exam 1 (25%), MCQ Exam 2 (25%), live attendance (10%), and active participation in the class (10%).
