Google Certification Program
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In today's competitive online space, staying ahead requires expertise. 3P Media Google Academy, a certified training program in partnership with APIDM, is designed to help our most valued partners, practitioners, and clients across industries to upskill your expertise and knowledge on Google Ads comprehensively.
What you will Learn
Gain comprehensive knowledge: Learn practical strategies to enhance your Google Ads campaigns.
Optimize sales and ROI on Google: Develop effective strategies to maximize sales and ROI tailored to your brand's needs.
Measure ROI and prepare for cookie changes: Track ROI accurately and adapt to upcoming policy changes.
Engage users and implement retargeting: Boost app engagement, re-engage users, and execute effective web retargeting.
Utilize new Google ad types: Harness Performance Max ads for optimized retargeting and improved performance.
This program is perfect for
- Digital marketers who leverage Google Ads in their daily tasks
- Professionals seeking to enhance their Google Ads knowledge and skills
- Anyone who wants to unlock the full potential of Google Ads for campaign success
Workshop Schedule and Learning Outcomes
June 4th
Google Ads Pilot
Learn the fundamentals of successful branding campaigns, covering product, target audience, format, and bidding strategies.
Discover how to create impactful content on YouTube Shorts.
Master the ABCDs of creatives: Awareness, Consideration, and Action.
Measure and analyze brand performance across the marketing funnel.
Gain essential knowledge to elevate your branding efforts.
June 6th & 7th
Google Ads Pioneer
Advance your digital marketing skills with key strategies.
Learn Google Analytics integration and conversion tracking.
Understand how to target key audiences across the full funnel.
Discover YouTube AI for both the upper and mid/lower funnel.
Discover new Google ad types like Demand Gen and Shopping Ads, and explore unified campaigns across all Google Ad platforms with Performance Max.
June 11th & 12th
Google Ads Pro:
Learn to drive sales and ROI on Google with tailored approaches.
Explore the app lifecycle and engagement techniques.
Discover Performance Max for retargeting and synergy between Search and Performance Max campaigns.
Utilize Google tools like Performance Planner and Keyword Planner.
Understand the search landscape, including ROI bidding and match types, for enhanced performance.
Upon successful completion of each program level, you will receive
A Credly Badge will be issued at the end of each level.
A certificate will be provided after the completion of all three levels of the workshop.
Evaluation
Test your knowledge and solidify your skills with a concluding assessment at each level. Achieve a score of 65% or higher to demonstrate your mastery and earn your Google Ads Certification.
Program Schedule
Session 01 : What is copywriting and why is it an important skill for digital marketers?
Session 02 : How to do deep, topical research
Session 03 : How to simplify complex information
Session 04 : How to write clear and compelling copy
Session 05 : Understanding brand tone and voice
Session 06 : Group Work (Introduction + working time)
Session 07 : Evaluation
